The truth is that a properly-trained facilitator can only unlock a group’s creativity if they’re invited to the brainstorm; in my experience, brainstorming activities tend to be led by a senior stakeholder or group leader instead. The leader hopes the participants will help them solve a very specific problem; the ideas the group produces weave an iterative or incremental path through the solution space. Eventually the group arrives at “alignment” on a single solution. Divergent thinking is discouraged. Most of the ideas are forgotten

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