Max Böck eloquently expresses everything I want to say about what the web once was and what it has become:

everything about that interaction is designed to extract value from your visit. The goal here is not for you to read an article; it’s to get your analytics data, your email, your phone and your money.

It’s the symptom of a culture that sees the web purely as a business platform. Where websites serve as eloborate flytraps and content as bait for unsuspecting users.

We’ve gotten so used to it that some can’t even imagine the web working any other way - but it doesn’t have to be like this.

At its very core, the rules of the web are different than those of “real” markets. The idea that ownership fundamentally means that nobody else can have the same thing you have just doesn’t apply here. This is a world where anything can easily be copied a million times and distributed around the globe in a second. If that were possible in the real world, we’d call it Utopia.

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