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You thought the first page of Google was bunk before? You haven’t seen Google where SEO optimizer bros pump out billions of perfectly coherent but predictably dull informational articles for every longtail keyword combination under the sun.
We’re about to drown in a sea of pedestrian takes. An explosion of noise that will drown out any signal. Goodbye to finding original human insights or authentic connections under that pile of cruft.
Maggie Appleton: The Expanding Dark Forest and Generative AI
January 09, 2023